More than ever before, customers want to interact digitally with businesses in the same way as they do with friends and family; through social media and mobile devices. These insights are revealed through a recent Microsoft survey of over 1,000 U.S. consumers that uncovered shifts in the ways customers want to hear from businesses. Given…
Audience intelligence is about collecting and understanding audience insights, identifying marketing strategies to target these audiences based on ideas. It is vital to understand better what does and doesn’t resonate with an audience based on their behavior, topics people care about and discuss. You want to study your user’s behaviors, habits, and topics on social media…
Screenshots come in handy to show something that’d be harder to explain in words. You may have spotted them in tutorials, software reviews, tech support troubleshooting, or when you want to share your screen image and save snippets that you can’t easily print. While you can take a screenshot on your computer using the native screen capturing…
