6 Common Product Strategy Mistakes & How to Avoid Them
  • Maxine Hunt
  • July 22, 2020
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Mobile app development projects fail to achieve market success for many reasons: How poor UX design, lack of originality, inability to deliver value, among other reasons; but more often, product failure is attributed to a flawed mobile app planning phase. Quality mobile apps begin with pinpointing a very particular user need the product aims to…

9 Common User Experience Design Mistakes to Avoid
  • Maxine Hunt
  • July 20, 2020
  • Comments Off on 9 Common User Experience Design Mistakes to Avoid

With today’s exceedingly competitive mobile app market, it’s more important than ever to stand out and develop a unique brand identity through user experience (UX) design. While most companies recognize the value of mobile app design as a central driver for long-term success, they often don’t understand how to use UX design to open new…